Marketing Matters

When it comes to making a house a home, we all love adding our personal touches, from vibrant paint colors to unique decorations. 🎨🏡 But when it’s time to put your home on the market, shifting your perspective can make a huge difference!

I personally love walking into a home and seeing the vibe of a home that has been lived in. What is on your walls, counters, bookshelves is so important to who you are, and I would never want to take away from that. When a Realtor mentions taking family photos off the walls, choosing neutral bedding and blankets, or painting beiges and grays, it’s important to remember that they’re keeping your best interests in mind to get your house sold. it’s so crucial that potential buyers are more focused on the space and less focused on the likes and design choices of the current owners.

According to the National Association of Realtors (NAR), homes that are staged sell 73% faster than those that are not. There is other data to support that staged homes also sell for more than their non-staged counterparts.

Effective marketing in real estate is all about helping potential buyers envision themselves in the space. Here’s why it’s crucial to present your home as a blank canvas:

Neutral Colors: While bold colors might reflect your personality, neutral tones create a fresh, versatile backdrop that appeals to a broader audience. Think soft greys, beiges, and whites—these colors make spaces look larger and more inviting. 🏠✨

Neutral Decor: Removing personal items and opting for simple, elegant decor helps buyers see the home’s potential rather than being distracted by your unique style. It’s about making the space feel like it could be their own. 🌿🖼️

Open & Spacious: Decluttering and arranging furniture to maximize flow can make rooms appear more spacious and functional. An open layout helps buyers visualize how they can use the space for their needs.📏🔑

Remember, great marketing isn’t just about how the home looks—it’s about how it makes others feel. With the right presentation, your home can become the dream space for the next buyer. 🏡💭

Keep scrolling to see some real-life before and after pictures of a home I had the pleasure of working on! This home was beautiful and well-kept! Some new light fixtures, repainting the neutral color, and some light staging did wonders!